Building a successful social media component into your marketing plan is very important. However, trying to get the most of that digital presence can be very challenging. So often small business managers recognize that they need social media, but struggle with balancing enough time or know actually “how” to successfully implement social media strategies. The 4-1-1 Rule and the 70-20-10 Rule are helpful guides as well as adhering to the fundamentals of social media strategies. Here are some tips:
Fundamentals of social media strategies include:
- Posting content focused on specific customer needs and not company needs that promotes engagement with the brand through visually-stimulating images, videos, links, and compelling content
- Content that creates an authenticity about the brand
- Create momentum through delivering consistent and valuable information
- Develop a social media calendar – map your content delivery strategy
- Include a strong call-to-action and push engagement with company’s website
- Follow the 4-1-1 Rule and/or the 70-20-10 Rule
- Strive to understand your audience