According to Forbes, retailers state that 82% of consumers do research online before visiting a store. Studies show that 59% of customers visit a business within the same day of their search and 18% of local searches lead to a purchase within the same day. Consider the NYC Restaurant week case study where 84% of the 1300 surveyed customers said Google Inside Street View played a factor in their restaurant choice. Or another case study that showed a 20% increase to in-store traffic the year following their tour. Google Inside Street View virtual tours drive more business.
Listings with photos and a virtual tour are TWICE
as likely to generate interest.
They can have a major impact on customer decisions. Since 80% of Internet shoppers say images are imperative when deciding to buy or use a company’s product or services, having these explorable images is essential to putting your best foot forward with the customer and a step ahead of your competition.
For instance, NYC Restaurant Week reported that restaurants with Google Inside Street Views saw a 30% increase in click-throughs to reservations. A retail store, Just Food For Dogs, experienced a 50% increase in click-through rate from Google search to its site since publishing their tour. Online viewers are 115% more likely to book a location after viewing a virtual tour or video. It is visual verification that it meets their needs, and they’ll have a comfortable familiarity with your location before they arrive, whether they’re coming to shop, conduct a business meeting, having a procedure done or having dinner.
Google Inside Street Views also increases click-through from search results to your website. A click-through occurs when someone searches for your business online and then clicks your website’s link in the search results, which sends them to your website. A high click-through-rate is important because it allows customers to be exposed to more information and offers on your website.
360 enhanced tours provide additional advantages for any business or office. Our unique navigational menus (essential for large tours) allow quick access to the desired areas of your facility inside the tour. Clickable infopoints or hotspots popup a still photograph or video, text and links. These unique enhanced tours add several optional tools to tours and are hosted separately and independent of Google.
360 Virtual Tours For Business now specializes in tours for schools and nonprofits with possible zero net cost. Ask us for more information about this new exciting feature.